Daft Punk, a French band which has millions of fans worldwide, has chosen to launch its highly-anticipated new album in Australia, with the official global site to be the Wee Waa Showground.
Shire residents older than 30 may have never heard of Daft Punk, but this is an event which will see national media descend on Narrabri Shire, accommodation filled to capacity and draw the eyes of millions of the band’s international fans.
Narrabri Shire Mayor, Conrad Bolton, admits he thought a “mate was pulling my leg” when he received a phone call from Sony Music inquiring about the prospect of the band holding the worldwide launch of its new album here.
But it was no joke, and two weeks ago executives from Sony Music secretly flew to Narrabri to tour the region and inspect facilities to determine if the “global album launch party” could come to fruition in Wee Waa.
The launch of the new album, Random Access Memories, will take place during the Wee Waa Show on the night of May 17, and streamed online to an international audience.
Narrabri Shire Council and the Wee Waa Show Society have been working in close contact with Sony Music to make the event a reality.
Some have questioned why such a world-renowned band would choose to launch its new album in an Australian country town, but for Sony Music, the choice was easy.
“We think Wee Waa is so uniquely Australian, so the folks at Sony Music along with Daft Punk thought it fitted the bill perfectly,” said Narrabri Shire Council mayor, Conrad Bolton.
“Daft Punk is known for breaking down barriers and coming up with new creative, innovative ideas to launch their albums.”
The Wee Waa Showground will host a playback of the new album, which has been hotly anticipated by millions of the Grammy Award-winning band’s fans.
Sony Music said it wanted to undertake a music launch on a scale that hadn’t been done before, and chose Wee Waa because it was a typical Australian small country town.
The worldwide release date of the album co-incides with the Wee Waa Show, so the event will now be incorporated into the show.
Wee Waa Show Society president, Brett Dickinson, said the event will make the town internationally-recognised.
“It’s great for Wee Waa and fantastic for the shire, the flow on effect from this will be fantastic, especially for all businesses in the area,” said Mr Dickinson.
“We thought getting senator Fiona Nash to open the show was a bit of a coup, but now our show program has been bolstered 10-fold.”
It’s expected that people will travel from far and wide to attend the show.
Tickets will be limited to 4000, but members of the Wee Waa Show Society will be guaranteed tickets.
Anyone else will need to purchase tickets from The Crossing Theatre, which go on sale from this Friday.
“This is just one fantastic part of our normally huge and entertaining show, we’ve got a lot of entries for the campdraft, and our horse section attracts a lot of out-of-towners,” said Mr Dickinson.
There are plans to get the community involved in the lead up to the huge event, with further details expected to be be announced in the coming weeks.
More details in today's edition of The Courier newspaper.